Bank Partners: Deluxe Corporation

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Deluxe has enjoyed a long and trusted relationship with financial institutions for decades.  Once a supplier of checks, the company has diversified into many areas designed to acquire and maintain customers, build brand loyalty and boost profitability.  Their re-energized check program offers web analytics and retail strategies that have helped clients see an average 24-27% improvement in profitability.   In addition you will find these Deluxe products and services to help gain customers and market your brand: 

BancVue®: Attract new account holders with innovative BancVue REWARDChecking accounts.  Designed to reach targeted audiences, REWARDChecking® accounts deliver measurable results and help you set your offers apart from your competitors. Use BancVue REALChecking® accounts to boost profits.   

Deluxe Cornerstone Solutions: Deluxe Cornerstone Solutions marketing programs are driven by unusually rich data customized to your needs to generate sales of additional products. Drawing on a wide range of end-to-end marketing and print solutions, these programs allow you to precisely target desirable prospects and provide impressive, measureable results, delivering lifts by account and household. 

DeluxeCalling®: Tap into the power of “hello” and build trust with this touchpoint-based, engagement-driven outreach program from our nationally acclaimed call center. Engage account holders, reinforce relationships, and address issues such as Reg E changes with this program. 

Fast ForwardSM: Fast Forward enables you to win over account holders from an acquisition with positive messaging to start building trust. Mitigate the risk of attrition and set the stage for long-term account growth by proactively engaging acquired customers with Fast Forward. 

Deluxe Detect: The industry’s most effective new-account screening tool.  Its robust features allow you to identify applicants with a prior history of fraud and/or account abuse while also performing identity verification and compliance list screening. 

Loyalty Through Experience®: These powerful tools help you evaluate and improve the overall experience. 

Experience InquirySM: Our trained auditors give you rare insights into how your account holders actually experience your institution or call center. 

The Sales Experience: Equip your front line personnel with tested techniques rooted in real experiences with real account holders. 

Customer Care Adventure: Discover the loyalty-building best practices of our nationally acclaimed call centers. Visit the Deluxe Customer Care Center. Or we can come to you. 

Deluxe ProventSM: Position your institution to add services, upgrade accounts, and earn additional fee income. This suite integrates identity theft prevention, detection, and restoration services. 

DeluxeCard® Prepaid Visa® Card: Increase profits, acquire more customers and enhance your overall customer experiences by offering a product that appeals to the generations for multiple reasons: it’s simple, safe, reloadable and affordable. 

DeluxeCard® Visa® Gift Card: This easy-to-manage, high-demand product expands your portfolio, drives in-branch traffic, and keeps your account holders from visiting your competitors. 

We hope you will keep Deluxe in your plans as you re-examine your check purchasing program.  Purchasing from Bank Partners is good for the whole Association as it directs a small percentage of sales from new customers to MBA. 

For information on Deluxe products, contact Scott Cleary at 973-900-3829, This e-mail address is being protected from spambots. You need JavaScript enabled to view it